Key Methods to Appeal (Or Not Appeal) to Specific Audiences and Niches
27 December 2017
Seeker of Advice,
When I created this website and began posting blog entries, I didn’t have a specific audience in mind. I desired to appeal to all people alike: women and men, young and old, experienced and inexperienced.
Therefore, there is not one specific audience I have in mind when writing my posts. I choose to share my ideas, advice, and thoughts to the world about every topic on this one website. This allows me to post freely about any topic on my website without restricting myself to just one niche.
This is part (just part) of the reason why I call you, my readers, Seekers. You all are seeking information or ideas, even if you have completely different occupations and interests.
In this post, I will present key methods of appealing (or not appealing) to a specific audience in any work, including blogs, along with some pros and cons.
This post applies to everybody, including:
+And Many More!
I’m sure this will greatly benefit you in your projects and works, Seeker, no matter what they are.
(Note: I will be using ‘post’ here as the verb for the actions you take in your project. However, these methods apply to any project you are working on. Also note that these methods are very general and focus on what they are rather than how to employ them. I will be a doing an entry on more specific methods of appealing to audiences in another post. To be informed of that post and my other new posts, be sure to join the mailing list here).
Method 1: Focusing on a Specific Audience and Niche (Strict Version)
This is the strictest method, where you stick with one niche and one audience.
In short, this method consists of the following:
- Choose a specific topic/idea (Such as a website on literary analysis, or even more specifically, literary analysis of a specific author! Like William Shakespeare…).
- Pick an audience (Such as students in college. Perhaps studying tips on Shakespearean plays in a bullet-point format which would be simple enough to appeal to those study-before-the-testers).
- Stick to it! (Sticking to that topic and format for each and every post you do so that you maintain the same audience).
This method is actually very simple and easy. Once you’ve picked your topic and figured out who your audience is, you stick to it. Without changing. Ever. (I mean, unless, of course, your audience is specifically people who like change and inconsistency).
+If your audience and niche combination works, you can maintain a stable following. As long as you post frequently and consistently, your audience will follow.
+It can be easier to post without overwhelming yourself since your topic is very specific. This may lead to other issues as explained below, but can be positive, especially at the beginning.
+Experimentation. Because of how specific/strict this method is, it can be applied to other projects. You can see what does and doesn’t work when appealing to your audiences and apply that knowledge in a variety of ways. Conversely, you can also use the knowledge on audiences which has already been collected by others to benefit your own work.
+You may be seen as an expert of your niche/topic.
+If your content is web-based and becomes popular in your specific niche, your SEO (Search Engine Optimization) will greatly benefit if your niche is a popular search. So those college students searching for literary analysis of Shakespearean plays might find you on that coveted front page of DuckDuckGo.
-You can run out of ideas quickly if your topic is too specific. Ensure that you are able to actually come up with a wealth of content before you dedicate your project to that one niche and audience.
-If your niche is passing, you may have a high following at the beginning, but it may quickly decline as the niche dies out. This can be counteracted by demonstrating to your audience that you have other content which is worth taking a look at. It is much better if you realize this at the beginning. That way you have a plan to use that niche which you know is passing to pick up an audience, then have something else to wow your audience to stay with you.
-If you get bored of it/it doesn’t really work, then it” probably be pretty difficult to suddenly change you branding, audience, and niche. Remember this.
This method relies heavily on research. This research must occur both before and during the process. If you notice that your audience and/or niche aren’t leading to your desired outcomes, you must act quickly.
And remember that once you’ve established yourself in one niche, it may be difficult to suddenly change the main focus of your project. Research is always key to prevent any issues down the road.
Method 2: The Not-So-Strict Version of Method 1
This method is basically method 1 except either a specific audience or specific niche are switched out.
Examples of Method 2 are:
- Focusing on Shakespearean literature but for a variety of audiences.
- Writing for college students but not on a specific topic (it doesn’t just have to be about college life!).
+The same as Method 1 minus the ones that apply to the characteristic you’ve taken out.
+More flexibility. You are less confined which may increase creativity, amount, consistency, and quality of posts.
-The same as Method 1 minus the ones that apply to the characteristic you’ve taken out, albeit less concerning.
-If you need a very strict structure, even this may be too loose. This method may lead to some confusion since you must focus loosely on one aspect and strictly on another, rather than loosely or strictly on both. However, if this can be managed, it can potentially be better than Method 1.
Although Methods 1 and 2 are fairly similar, Method 2 can lead to more freedom and quality of your posts, but it can be more difficult to manage. But if you can manage it, which I’m sure you can, Seeker, your website which presents Shakespearean literature to all beings from ages 0 to 245 years of age will prosper.
Method 3: The Freedom Method!
This is the one detailed at the beginning of this entry and employed on my website. In this method, the only restrictions are your creativity.
All that needs to be done in this method is looking into your mind and finding an idea which you think is worth your time to write about or research on.
There is no specific audience or niche generally (for specific items/posts there might be, but is can generally apply to everybody and everything).
To put it bluntly, instead of you going to the audience, the audience comes to you.
+You will always have ideas and topics to write about since you won’t be restricted to one topic/niche/audience/format.
+You may seen as someone who is very knowledgeable in a wide variety of subjects.
+If something doesn’t work, you can easily fix it since you won’t be bound to it.
+Since your content will appeal to a wide variety of people, your potential audience is endless.
+If web-based, this might help your SEO if your posts are of high quality. This may be better than focusing on a small niche which only applies to a small audience. However, this can also be seen as a Con for Method 3 since the SEO will be based more on each individual post rather than the website as a whole.
-It might be more difficult if you have a hard time picking from ‘everything’ to write about/do. A solution to this is devising a categorical system with established subtopics and even posting on a schedule based on these topics. However, you won’t generally be confined to these subtopics.
-It may be more difficult to gain a dedicated following.
If you desire the freedom to post anything and everything in all types and structures, then this is definitely the way to do it. Just keep in mind that you may not have as a dedicated following. Any dedicated audiences would be loyal because of you, the way you give ideas, and the uniqueness of your content. You would be what attracts your audience, not your audience’s inherent interest in a specific topic.
The Final Statements
Overall, choose the method which will allow you to reach your goal in the best way and conduct research beforehand. No one method is better than the others; they are all subjective and contextual, although they can be backed up by research.
Also note that these methods are very general, and there is much more information and sub-methods derived from these methods which must also be taken into account.
But remember that if you just want to share your ideas or poems with the world without any restrictions, use Method 3. This may not lead to an immediate following, but it can in the long run as long as your content is of high caliber.
And always keep your ultimate goal in mind. You can decide which method works best for you based on if you desire a dedicated audience, wealth, relaxation, or anything else.
But hey, if you’re enjoying what you do and do it to your high standards, then just keep doing it. The results will come soon, Seeker…
-Jesus Capo Jr